Successful TV launch across a range of lifestyle channels, focusing on home improvement content
DRTV generated an
Immediate & huge uplift in brand searches
growing their database and driving sales
The company wanted a campaign which would both drive traffic and sales but also educate the public about the ability to measure at home and order custom blinds online. All this had to be co-ordinated to boost sales at key times of the year.
Our experience in DRTV helped the brand with a successful TV launch across a range of lifestyle channels, focusing on home improvement content, when possible. Keen rates and a strong DR strategy combined to produced a great result. The TV ad effectively conveyed their brand values, but also made the product feel accessible and easy to order - this was key because DIY shutters were a new concept at the time. Creative by Happy Hour Productions
DRTV + creative
The campaign produced instant tangible results. We proved a direct linear relationship between TV impacts and brand searches. Correlation analysis showed an r2 value of 0.81, which is extremely high and gave confidence to the client in what TV was able to offer. Using this analysis the campaign was scaled significantly. We are also looking at replicating this success across their other brands in the future.