California Shutters
Successful TV launch across a range of lifestyle channels, focusing on home improvement content
The Brand
California Shutters are pioneers in the DIY shutters market. By providing everything their customers need to understand the process, measure accurately and install effectively, they save people hundreds of pounds. The products are of the highest quality and as long-established suppliers to B & Q, their techniques are tried and tested.
DRTV generated an
Immediate & huge uplift in brand searches
growing their database and driving sales
The challenge
The company wanted a campaign which would both drive traffic and sales but also educate the public about the ability to measure at home and order custom blinds online. All this had to be co-ordinated to boost sales at key times of the year.
Our Response
Our experience in DRTV helped the brand with a successful TV launch across a range of lifestyle channels, focusing on home improvement content, when possible. Keen rates and a strong DR strategy combined to produced a great result. The TV ad effectively conveyed their brand values, but also made the product feel accessible and easy to order - this was key because DIY shutters were a new concept at the time. Creative by Happy Hour Productions
DRTV + creative
The results
The campaign produced instant tangible results. We proved a direct linear relationship between TV impacts and brand searches. Correlation analysis showed an r2 value of 0.81, which is extremely high and gave confidence to the client in what TV was able to offer. Using this analysis the campaign was scaled significantly. We are also looking at replicating this success across their other brands in the future.
“Paul and the team at Chase Media were, without doubt, the perfect partner for our first foray into the world of TV advertising. I much prefer working with a company who wants to understand our business and this has been a key to the success of our first campaign. The success of our business really matters to the Chase team. We’re looking forward to taking our other shutters brands to TV – of course, working hand in hand with Chase Media”
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