A bespoke sponsorship and a hard-working DRTV campaign drove rapid growth


The Brand

MotorEasy is everything car, done for you. They offer extended warranties, insurance, servicing, repairs, tyre comparison - you name it, they do it. All under one roof and at great prices.


TV airtime planning and buying


Creative consulting

Analysis and reporting

0 %

of ABC1 men were reached from the sponsorship

0 %

Exponential Growth in brand searches

0 %

Under CpA goal


The challenge

With a completely new service offering, MotorEasy needed to both raise awareness and educate the public about a new way of owning/running a car. They also needed to acquire new customers within their CpA target.


The Solution

By targeting the largely male customer base via TV, we were able to build trust and credibility as well as drive considerable amounts of traffic and sales. We utilised a long term high frequency sponsorship of Driving Entertainment on DAVE to illustrate the range of products available at

added value agency

The results

The combination of a hard-working DRTV campaign and long term sponsorship achieved both goals - vastly increased awareness of product offering and new customer acquisition. The company is now in its fourth year of working with Dave and Channel 4 across their motoring content. They extended their sponsorship to content on other channels, including Car SOS on More4, as well as GOLD and Eden.

“We have worked very closely with Chase Media to develop a reliable response model, helping us to grow our business significantly in a short period of time. Understanding how TV works with our digital activity has been key to this."


Rory Buckley

Head of Marketing

  • 103776b5db681e7969ac88096265672368d7d76a.jpg?w=683&h=1024&scale

    From challenger brand to market leader With DRTV at the heart of the strategy

    View Project
  • California-Shutters-Bedroom_GreyShutters_0078_Base_V2_-scaled.jpg?w=767&h=1024&scale

    Successful TV launch across a range of lifestyle channels, focusing on home improvement content

    View Project
  • ModernArt-DreamCatcher-1000-1000

    reaching parents of young children with a targeted DRTV campaign

    View Project