reaching parents of young children with a targeted DRTV campaign
increase in brand awareness
increase in monthly sales
Arts and Crafts boxes was a new idea and when launched subscription services were also in their infancy. The challenge was to convince parents to try the service en masse.
We worked with Toucanbox to create a compelling sign up offer then carefully targeted their key demographic via kids' TV station, but trading the airtime as low-cost DRTV. The campaigns were designed to support key periods, for example the weeks prior to the school holidays.
what next agency
TV worked hand-in-hand with the company's online activity to generate traffic and signs ups within their CpA targets. Toucanbox is a highly analytical company, so we worked closely with their marketing team to produce a reliable response model, enabling them to utilise the power of TV as required, and with confidence.
Head of Marketing