Toucanbox
reaching parents of young children with a targeted DRTV campaign
The Brand
Toucanbox is a subscription to arts and crafts boxes for children. Their team of highly innovative activity creators have produced a range of projects aimed at both entertainment and education.
The challenge
Arts and Crafts boxes was a new idea and when launched subscription services were also in their infancy. The challenge was to convince parents to try the service en masse.
Our response
We worked with Toucanbox to create a compelling sign up offer then carefully targeted their key demographic via kids' TV station, but trading the airtime as low-cost DRTV. The campaigns were designed to support key periods, for example the weeks prior to the school holidays.
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The results
TV worked hand-in-hand with the company's online activity to generate traffic and signs ups within their CpA targets. Toucanbox is a highly analytical company, so we worked closely with their marketing team to produce a reliable response model, enabling them to utilise the power of TV as required, and with confidence.
“With strong analysis and media buying diligence, Chase Media have delivered considerable growth whilst keeping to our CpA."
