Cherryz
Plucky start-up uses TV to super-charge growth in app downloads
The Brand
Cherryz App - Every day essentials for less, Delivered! Cherryz offers a huge variety of low cost items, ranging from kids' toys to household essentials.
Within the campaign period, there was a
61% increase in
app downloads
The challenge
As a start-up, the brand needed to quickly establish itself to drive growth. Any business selling low cost items at very cheap prices needs scale to succeed.
Our Response
TV gave Cherryz access to the specific target audience they were after, at the very low cost per thousand they needed to make the model work. A DRTV campaign worked hard with their social and influencers campaigns to drive triple-digit growth in their first year. We used app store data to monitor performance, in conjunction with brand search activity via Google Ads.
DRTV
The results
The first campaign gained immediate traction, resulting in double-digit growth to app signups and sales. Through refinement of the ad and demographic target, we were able to further enhance performance, making DRTV an essential part of the company's media mix. A pivot toward essentials during lockdown saw unprecedented sales, resulting in supply barely keeping up with demand!
"We've now worked with Chase Media on several projects, and we asked them to help us launch our brand 'Cherryz' on TV. It was a big success and we massively increased our sales online as well as our app downloads. With the team's expertise we managed to reach our target audience with minimal wastage and received amazing rates from the stations. We're always keen to get special deals and Chase Media are the best partner for this. We get the rates usually only the big media agencies can negotiate, but with the support and account management of a small agency."
