Plucky start-up uses TV to super-charge growth in app downloads
Within the campaign period, there was a
61% increase in
Immediate increase in sales within campaign period
Boost to brand awareness & social buzz
As a start-up, the brand needed to quickly establish itself to drive growth. Any business selling low cost items at very cheap prices needs scale to succeed.
TV gave Cherryz access to the specific target audience they were after, at the very low cost per thousand they needed to make the model work. A DRTV campaign worked hard with their social and influencers campaigns to drive triple-digit growth in their first year. We used app store data to monitor performance, in conjunction with brand search activity via Google Ads.
The first campaign gained immediate traction, resulting in double-digit growth to app signups and sales. Through refinement of the ad and demographic target, we were able to further enhance performance, making DRTV an essential part of the company's media mix. A pivot toward essentials during lockdown saw unprecedented sales, resulting in supply barely keeping up with demand!
Head of Operations