Leading diet delivery brand
from start-up to
...with over 16 million meals sold
Growth in annual turnover directly as a result of DRTV
Increase in monthly website traffic.
Increase in monthly sales
Despite having a market-leading product, Jane Plan wasn't reaching the larger sales volumes that it needed in order to hit growth targets and benefit from economies of scale.
Following a modest DRTV test, we were able to expand the campaign and use the resulting data to build a reliable response model. Based on correlation analysis, we extracted an equation that could then be used to accurately predict response to within a 5% tolerance. Using this, The brand has enjoyed rapid growth for the 8 years that we've been working with them. During this time we've successful expanded their approach to include print, radio, paid search and paid social, without increasing their CpA.
what next agency
From a relative start-up, JanePlan.com has grown as a direct result of its TV activity to the market leader. They have now sold over 16 million meals and have tens of thousands of happy clients. Despite this speed of growth, we're still able to drive customer acquisition within a strict CpA target via TV advertising.
Founder of Jane Plan