What we do
Campaign preparation
Prepare to capture all that TV offers.
Just booking TV is what any agency can do
We help our clients prepare for the campaign. We explain what to expect, how to capitalise on everything TV has to offer, how to measure, how to report, and how to improve and maximise returns.
Because we’ve worked across so many varied sectors, we can provide a good steer on response rates for DRTV (Direct Response TV), building a tailored and insightful model before a penny has been spent.
data driven approach
The initial response is only the beginning
We utilise the latest technology to facilitate remarketing to all potential customers who’ve shown that initial interest via a brand search. We can help you extend the campaign for this valuable audience, improving ROI for every pound spent on TV.
The more we know, the better we perform
In some cases, it may be appropriate to add tracking code to a client’s website to measure uplift in key traffic sources, relating them to TV airtime. Our analytics tools can attribute response to airtime, giving granular insight to help continually improve performance and help us craft an optimum strategy to get the most out of your TV campaigns.
