Direct Response TV
What is DRTV?
DRTV is an industry within and industry
In a nutshell
Direct Response TV, or DRTV as it’s known, is a way of utilising TV advertising to generate response, leads, traffic and sales. DRTV requires a different approach to both the media planning and the TV creative to normal TV advertising.
From a media planning point of view we’re more concerned with reaching the right people many times for the lowest possible price – frequency is key. This is in contrast to a branding or launch campaign, which is more focused on reaching a large percentage of a given audience as quickly as possible – reach over frequency
A different way to trade TV
DRTV isn’t about cheesy sales messages. Modern DRTV is a more subtle, nuanced way of utilising TV. With a cutting edge response tool at every TV viewer’s finger tips (smartphones), we don’t need to spoon-feed our audiences – messaging is more sophisticated, more in line with a client’s brand. We demonstrate the problem and the solution – TV viewers do the rest. We get your customers to search for your brand, not just your product.