We were responsible for media planning and buying for Diet Chef’s first TV campaign. and therefore had the opportunity to play a key role in their almost exponential growth.
Their target market could be reached very cost-effectively using a direct response TV (DRTV) campaign. This highly accountable way of utilising TV enabled them to grow confidence in the medium over time and our analysis methods ensured that their rapid growth was manageable and sustainable.
“Chase Media have helped Diet Chef grow from start-up to being the largest diet food home delivery company in the UK. They have been very focused on measurement so we could understand exactly how effective our advertising was, which allowed us to scale up rapidly."