How Much Does TV Cost?
TV Costs less than you might think, and you only pay for what you get.
In simple terms, the cost of a TV spot is a combination of factors:
- The agreed cost per 1,000 views (CpT)
- The number of views (impacts)
- The time length
Using this method of trading we only pay for what we get, which is great news for our clients.
A few random examples of what a 30″ spot might cost…
- For a full ITV network spot in Coronation Street you’d be paying roughly £40k
- Spots on small, specialist stations it could be as low as £5 (or even free!)
- A spot on DAVE in daytime £100
- A spot on DAVE in peak £300
- A spot on Channel 5 in daytime £300
- A spot on Channel 5 in peak £2,500
Other complications include:
- Regional pricing (London, for example, costs more to target than other regions)
- Trading audiences (some programming can only be traded against certain demographics, for example M1634 for live football, which would be a much higher rate than the adult CpTs we’d need to pay for daytime TV)
- Certain placements within ad breaks.
- One off event programming, for example X-Factor finals, could carry a premium.
- Date of approval – sometimes late bookings can carry a late booking penalty.