Since its inception in 2009, luxury online resale site Vestiaire Collective has become the go-to platform for buying designer clothing and accessories at reduced prices, as well as offering an emporium of rare and coveted designer wares.
They came to us with a view to using TV in several ways. First, we needed to reach the right audience in targeted content and introduce them to Vestiaire Collective as a concept. Second, it was essential to drive traffic to their 'closed' site, driving signups within their strict CpA.
With a mixture of classic DR airtime on key stations for their young upmarket and female demogrpahic, we were able to meet their CpA targets whilst also driving significant volume. We also increased brand awareness with carefully cherry-picked peak spots, for example in a handbags special episode of Liberty of London.
"We set a tricky brief - to raise awareness, but also acquire signups within our CpA. The team [at Chase Media] managed it. We were delighted with the targeted peak they secured - it really raised our profile in the UK"
Head of Marketing, Vestiaire Collective