2017 will see a continuation of a recent trend from big advertisers to divert media spend from traditional media to online media. Many see this as a sign that TV’s dominance of UK media consumption is in decline, but this is not the case. TV viewing is virtually flat compared to 5 years ago. When time-shifted viewing and catch up is included it’s actually slightly up for this period!
So, there’s a stable supply of inventory (TV impacts) and slightly diminishing demand, resulting in some amazing pricing. Remember; with TV we only pay for what we get, so (depending on what you’re trying to achieve) reduced reach via TV is not necessarily a problem. For DRTV advertisers this represents a significant opportunity.
We’ve compiled a list of 10 reasons why now is a great time to invest in TV: