We specialise in TV + ONline
(and how they work together)
Whilst we can offer planning and buying across all media (examples here), our passion is working with clients to drive traffic via TV advertising, then helping them to harness this traffic with digital strategies.
Being able to respond to the data generated by TV advertising demands a certain way of working. As an independent agency we don't do agency deals and we don't commit % share to media owners. We feel this could impact on our impartiality when making recommendations.
Our recommendations are, therefore, only ever based on our client's data.
Here's what else we do:
Sometimes only print can meet the brief. Whether it's buying premium placements for Full Tilt Poker in highly targeted poker titles, or working with UCAS on an advertorial for the Times Educational Supplement, it's all about targeting, innovative use of the medium to maximise engagement.
Out of home's ability to reach people in specific environments is unparalleled. Again, it's about matching objective to media type. When working with KPMG to promote their small business offering, we highlighted a London's startup hotspot - the Old Street area in London. By executing a tube station take over, we effectively reached a large proportion of the businesses in the area, generating a huge spike of new business for KMPG SBA. Read the case study here
Radio advertising has always been a good way to add frequency and improve recall for TV campaigns. Usually cheaper than TV, and without the same creative costs, we've used radio extensively for myriad clients such as Teletext Holidays and Warranty Direct. In addition, it's ability to target regionally is a key tool for clients needing to reduce wastage incurred by campaigns with a bigger geographic footprint.
The technology enabling sophisticated digital/online media buying is constantly evolving and we make it our business to keep our clients informed about the latest developments. Often this is with a view to supporting TV campaigns, helping them benefit from the brand search and increased awareness that TV creates. However, we have also utilised programmatic digital display (for example for Lexmark and UCAS), as well as running a multitude of paid search campaigns (we're a Google Partner agency and BING accredited agency too)