Entering the competitive and highly-developed online poker market in the UK was the challenge that faced Full Tilt Poker.
We bought media specifically designed to support their USP and tagline: “Learn, Chat and Play with the Pros”. By making stars of their team of poker professionals, we reached the opinion formers of the poker world.
We then grew brand awareness among their key demographic with a mixture of TV, Print, Outdoor, Online and Experiential activity. For each media type used we advised on the legal parameters that had to be considered, enabling Full Tilt Poker to remain compliant with gaming regulations. All this whilst still meeting their CpA target.
They quickly grew to dominate UK online poker.
"Working with Chase Media has been a pleasure; I believe all good media partnerships should be professional, yet passionate, and they have certainly delivered those qualities. The Full Tilt Poker brand is stronger for their involvement, and our success is testimony to their hard work over the past two years."
Head of Marketing, Full Tilt Poker