Despite Teletext being discontinued as a service accessed through TVs, TeletextHolidays.co.uk continues to be a market leader in the travel sector. The brand had two challenges:
- Inform people about its new website, Freeview channel and suite of mobile apps, which has brought it up to date with the current media landscape.
- React quickly to changes in the market, specifically changes in consumer trends shaped by the difficult economic climate.
Our independence gives us the flexibility to book late and to be very targeted. We don’t make agency deals, which tie us in to rigid booking processes or spend commitments with certain media owners. This has meant that we not only delivered the planning and buying solution which Teletext Holidays needed, but most importantly we delivered when they wanted it.
We worked with their marketing team to understand key demographics and regional hotspots, and then used a combination of TV, Print, Radio and Online to deliver against tightly monitored campaign objectives.
"We’ve been working with Chase Media since 2010 on a variety of campaigns with the aim of raising brands awareness and driving traffic. Through the use of TV, print, radio and digital media we have successfully targeted key demographics at key times of the year.Their attention to detail and fast turnaround is vital for the dynamic travel industry, and this approach has helped us grow our user base, build a completely new demographic for the brand and drive sales."
Marketing Director, Teletext Holidays