StylistPick.com needed to raise awareness of their unique offering – shoes picked for their customers according to their particular style and selected by celebrity stylists.
We launched the brand and the concept with a highly targeted TV campaign featuring Cheryl Cole, who also designed a range of shoes. With a limited launch budget, the focus was to reach only their target audience, limiting wastage within relevant environments such as fashion and lifestyle programming.
The campaign not only drove large volumes of traffic to the site, but it also created the desired social buzz around Cheryl’s involvement and StylstPick’s unique proposition.
“Chase Media worked with us to launch a new concept in the UK using a highly targeted and efficient TV campaign. They are a very professional and effective team, working with them has helped lay great foundations for the future growth of Stylistpick”