MotorEasy are creating a completely new way to run your car.
Within their portal, it's now possible to easily manage every aspect of your motoring life - Warranty, Servicing, Repairs, MOT, Diagnostics, GAP Insurance, even leasing, to name just some of the myriad services on offer. With such a new proposition, MotorEasy needed to create a buzz quickly, whilst also sticking to strict customer acquisition targets.
With a mixture of highly targeted TV activity and a perfect TV sponsorship of 'Driving Entertainment on Dave', we successfully launched the brand and introduced potential customers to the wide range of available services.
“We have worked very closely with Chase Media to develop a reliable response model, helping us to grow our business significantly in a short period of time. Understanding how TV works with our digital activity has been key to this."
Head of Marketing, MotorEasy