With small businesses spending as much as 20% of their week on basic administration, they need support to help them to get on with running and growing their business. The KPMG Small Business Accounting service provides a dedicated Accountant, Bookkeeper and Finance Director, all rolled into one.
Our friends at Silver.Agency helped KPMG with the relaunch of the Small Business Accounting brand by creating a story that small businesses can identify with, setting the brand apart from the competition and positioning KPMG Small Business Accounting as the de facto choice for small business accountancy services.
Chase Media partnered with Silver.Agency to provide media planning and buying for the activity. By matching key audiences to relevant creative and corresponding media environments, we were able run a highly efficient campaign, raising awareness of the new proposition, whilst also driving 100% increase in leads. Media used: Radio, Print, Outdoor, Magazines, Digital.
The campaign was runner up at the B2B business awards, where the new website won best B2B website.