The International New York Times wanted to run a TV campaign to promote their digital subscriptions. They had very specific requirements and hence needed a team to deliver a highly targeted campaign – outside of ‘umbrella deals’ and 100% bespoke to them.
The successful campaign ran on a small number of relevant digital stations as well as ITV in London and the South East.
In addition to handling the media buying, we also re-purposed their US-focused TV ad for the UK market, which included liaising with Clearcast to make sure it was compliant and met with technical specifications.
"I chose Chase Media because I wanted to ensure I got a dedicated, personalized service for planning our campaign and one that could help us through the process of delivering our ad. Chase Media were always most helpful and professional. The team made themselves available throughout the process whenever I needed them whether to discuss the plan, help me understand our options or answer any questions I had about the process. I would certainly recommend Chase Media."