California Shutters are pioneers in the DIY shutters market. By providing everything their customers need to understand the process, measure accurately and install effectively, they save people hundreds of pounds. The products are of the highest quality and as long-established suppliers to B & Q, their techniques are tried and tested.
To raise awareness of DIY shutters and their brand, they wanted a BRTV campaign. BRTV enables a cost-effective lead acquisition approach, whilst still building awareness on carefully selected stations.
Sophisticated spot attribution tools enable refinement of the airtime, providing detailed insights which in turn help to reduce cost per acquisition. TV has given the brand cut-through in an increasingly crowded sector, helping them to retain their dominance as part of a broader strategy.
“Paul and the team at Chase Media were, without doubt, the perfect partner for our first foray into the world of TV advertising. I much prefer working with a company who wants to understand our business and this has been a key to the success of our first campaign. The success of our business really matters to the Chase team. We’re looking forward to taking our other shutters brands to TV – of course, working hand in hand with Chase Media”
Murray Clark, Director